Social media direction for luxury fashion retailer Totokaelo, 2013-2014
My role included managing the @Totokaelo Instagram and partnering with one other editor to manage all other social media channels:
—collaborating with the internal creative team to direct, shoot and/or edit original content, acting as editor to curate from company-produced images
—planning and aligning posts with in-store and online sales, events, and marketing objectives throughout the season
—posting as the voice of the brand, helping to build relationships, and growing Totokaelo’s online community internationally
—sourcing found imagery for blog posts and mood boards (Totokaelo.com blog, Tumblr, Pinterest, Instagram)
My role included directing, posting, and managing the @Totokaelo Instagram account: shooting and editing original content or curating company-produced images, and planning and aligning posts with in-store and online sales, events, and marketing objectives throughout the season.